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What is International Leggings Day?

Before you say it, there is a day for everything nowadays – some matter a lot and some not so much but let’s not judge to quickly as what some may find trivial some will find meaning in.  When I 1st started my journey with FitPink I completely underestimated what leggings meant to our customers. My background was in fashion but Irish tweed so I never knew that women had so many issues with leggings.  I quickly learned that Jenni our CEO had developed the answer to those issues and that a whole community of women where behind her.  There has been a small team behind FitPink for the last 2 years, developing a brand with leggings at its core,...

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Our Fabulous FitPink Models

FitPink have real women who lead normal lives on a daily basis to model the look and feel of our garments.  All these women inspire us on a daily basis. All our models were customers who happened to love our product and wanted to join our tribe.   Get to know them:  Breda Canning Breda is a Personal Trainer who exercises to FEEL good not to LOOK good. Sure, exercise can improve our physical health and our physique, but that’s not what motivates her to stay active. She exercises regularly because it gives her an enormous sense of well-being. Having suffered with depression in the past, and still struggling with a great deal of anxiety today, exercise has always been a powerful medicine for all her mental health challenges....

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How FitPink Customers Help Empower Girls

FitPink are a small business with big values and believe in harnessing the power of business to improve the world in small but meaningful ways.  By being part of the FitPink story, you are standing shoulder to shoulder with girls and young women across the developing world. You are investing in people like Josephine’s futures and in their potential. “With lockdown Josephine had no access to education.  Josephine was among more than 2,000 pupils who received a multi-functional radio set which gave her access to a radio teaching programme which she credits for passing her exams.  She will now be able to move to senior secondary school.”  FitPink are working with Plan International Ireland because we too believe that the...

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Celebrating 1 Year of FitPink

A year ago, I was sitting in a hotel room in Dublin Airport. I was due to fly to Malta very early the next morning for a holiday (remember those?!) with my family who had travelled out before me.  Two year’s worth of work was just coming together and FitPink was ready to launch. I was sitting starting at my laptop thinking ‘Do I make the website live now’ or ‘Do I wait till I get back from the holiday?’.  Naturally I hit ‘publish’ and just like that was born! 

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FitPink and Corporate Social Responsibility - our partnership with Plan International Ireland

Corporate Social Responsibilty - Our Partnership With Plan Ireland  We believe that as a business; through a thoughtful Corporate Social Responsibility strategy, we can make a meaningful difference to the wider world over time. For every FitPink item you buy we contribute to Plan International Ireland's Because I am a Girl Fund. BIIG is a global movement that is making real progress empowering girls and transforming their communities.  When we were creating Fitpink it was so important to us that there would be a meaningful cause at the core of our values that we could work to support over the long term. The BIIG campaign was a natural fit for our Corporate Social Responsibility. Plan International Ireland has identified the...

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