We are a small business with big values. We believe in harnessing the power of business to improve the world in small but meaningful ways.
We have partnered with Plan International Ireland to fight for girls rights in some of the poorest regions of the world. Girls in Africa and the Middle East are among the most disadvantaged people on the planet. If you’re born as a girl, you are more likely to live in poverty, be denied access to school, experience violence, forced into early marriage and to go hungry - simply because you are young and female.
13 million girls today still do not have the chance to get an education because they are girls.
Many girls drop out of school when they start menstruating. When young girls start their period they often do not know what is happening or have the knowledge or tools to take care of themselves during their period.
Fitpink wants to help keep girls in school as access to education is the gateway to a better quality of life for many.
For every item we sell from our range of gym leggings and t-shirts, we contribute to Plan International's Girl Fund to provide dignity kits to girls and women in refugee camps in some of the worlds poorest regions.